Our journey as JAYCOR began with a man named Simon Pokroy. In 1954 Simon started his own company called Ariel Electrical and asked his son Jeff to join the company in 1974. Jeff started out as an external sales manager, and soon the business moved from solely being an electrical company to being Ariel Cable, diversifying their range to a bigger focus on cables. Simon eventually sold the company to Delta Group PLC in 1981, and the company hired Jeff as the managing director where he worked for a few years.

Jeff had always wanted more for himself and decided to start his own company, thus JAYCOR International Pty Ltd was created in March 1987. Our name is a combination of “JAY” for Jeff’s nickname and “COR” is short for corporation. As we ship internationally, we added “International” to our name, thus creating the JAYCOR International we are known as today. Initially established as an electrical cable distribution business, servicing electrical wholesale and industry markets, we have expanded during our decades in business. 

Over the years JAYCOR has branched out, has partnered with other companies and is no longer a solely family run business, however we do still have some Pokroy family members still working within the business. There is no longer a core focus on cables, but instead various product offerings available to our customers.