Our History

Our journey as JAYCOR began with a man named Simon Pokroy. In 1954 Simon started his own company called Ariel Electrical and asked his son Jeff to join the company in 1974. Jeff started out as an external sales manager, and soon the business moved from solely being an electrical company to being Ariel Cable, diversifying their range to a bigger focus on cables. Simon eventually sold the company to Delta Group PLC in 1981, and the company hired Jeff as the managing director where he worked for a few years.


Jeff had always wanted more for himself and decided to start his own company, thus JAYCOR International Pty Ltd was created in March 1987. Our name is a combination of “JAY” for Jeff’s nickname and “COR” is short for corporation. As we ship internationally, we added “International” to our name, thus creating the JAYCOR International we are known as today. Initially established as an electrical cable distribution business, servicing electrical wholesale and industry markets, we have expanded during our decades in business. 


Over the years JAYCOR has branched out, has partnered with other companies and is no longer a solely family run business, however we do still have some Pokroy family members still working within the business. There is no longer a core focus on cables, but instead various product offerings available to our customers. 

Who we are now

JAYCOR specializes in the broad distribution of technology components with a strong focus on connectivity, delivering mission-critical products for enterprise, industrial and state-owned enterprises, OEM’s, tech-startups, electrical wholesalers, broadcasters, and many other types of businesses.


Your Key Strategic Partner in Building Connected Infrastructure

    1. Providing innovative connectivity and signal transmission solutions across Africa
    2. Supporting and connecting Industry 4, IoT and IIoT technologies
    3. Supply-chain-distribution, deployment and implementation of our products, services, and solutions for connected-infrastructure
    4. Servicing multiple industry sectors and verticals
    5. Procuring goods and services from both local and international OEMs, Software IPs and global leaders in distribution
    6. Partners with industry-leading system integrators (SI’s) within various industry verticals


JAYCOR is proud to be a Level 2 B-BBEE company with 53.5% Black Ownership (34% Black Woman), a portfolio company of Sanari Capital and Moshe Capital.

Our Journey

Our Journey

Board, Executive and Management Team

Greg Pokroy

CEO - Chief Executive Officer

Craig Malingo

Business Development Manager

Jeff Pokroy

Business Development Director / Founder

Moushmi Patel

Non-Executive Director

Mametja Moshe

Non-Executive Director / CEO of Moshe Capital (Pty) Ltd

Bevin van Zyl

Executive Member

Samantha Pokroy

Non-Executive Chairman

Pam Pokroy

Executive Director

Kay Asare-Bediako

Executive Member