Our journey as JAYCOR began with a man named Simon Pokroy. In 1954 Simon started his own company called Ariel Electrical and asked his son Jeff to join the company in 1974. Jeff started out as an external sales manager, and soon the business moved from solely being an electrical company to being Ariel Cable, diversifying their range to a bigger focus on cables. Simon eventually sold the company to Delta Group PLC in 1981, and the company hired Jeff as the managing director where he worked for a few years.
Jeff had always wanted more for himself and decided to start his own company, thus JAYCOR International Pty Ltd was created in March 1987. Our name is a combination of “JAY” for Jeff’s nickname and “COR” is short for corporation. As we ship internationally, we added “International” to our name, thus creating the JAYCOR International we are known as today. Initially established as an electrical cable distribution business, servicing electrical wholesale and industry markets, we have expanded during our decades in business.
Over the years JAYCOR has branched out, has partnered with other companies and is no longer a solely family run business, however we do still have some Pokroy family members still working within the business. There is no longer a core focus on cables, but instead various product offerings available to our customers.
JAYCOR specializes in the broad distribution of technology components with a strong focus on connectivity, delivering mission-critical products for enterprise, industrial and state-owned enterprises, OEM’s, tech-startups, electrical wholesalers, broadcasters, and many other types of businesses.
Your Key Strategic Partner in Building Connected Infrastructure
JAYCOR is proud to be a Level 2 B-BBEE company with 53.5% Black Ownership (34% Black Woman), a portfolio company of Sanari Capital and Moshe Capital.
Chief Executive Officer, Director, EXCO, 10X
Appointed CEO in 2018, established the company’s Enterprise Infrastructure and Software divisions. Leads 10X strat-initiative
Non-Executive Director
Founder and CEO of Moshe Capital. 15 years in principal investments & corporate finance advisory. Previously Capital Partners, Morgan Stanley, UBS, KPMG.
Non-Executive Director
8 years in PE, investment banking and leverage finance, 12 years financial services, previously Rand Merchant Bank, PWC.
Sales Manager, EXCO, 10X
Sales Manager driving CORE sales to scale, with 5 years prior sales experience in IT and data analytics at ESET and Credence Security.
Senior Account Manager
10 years with JAYCOR, appointed sales manager of the core-distribution division in 2019.
Non-Exec Director, EXCO
33 years as CEO of Specialized Personnel, joined JAYCOR in 2015.
Technical Director
Founder, with over 45 years experience in SA cable/conn market.
Junior Marketing Manager, EXCO, 10X
Digital marketer and culture chair for JAYCOR. Previously 4 years with Zando working in UX/UI , PR, branding and other marketing activities.
Junior Finance Manager, EXCO, 10X
Formally Snr. Cloud Accountant at Iridium Business solution. Joined JAYCOR’s finance dept. 2 years ago, and quickly rose through the ranks to be appointed Jnr Finance Manager.
JHB: +27 11 444 1039
Unit 3, 7 On Mastiff, Mastiff Road, Linbro Business Park, Sandton, Johannesburg, South Africa
CPT: +27 21 447 4247
Block C, Podium Level, The Boulevard Office Park, Searle Street, Woodstock, Cape Town, South Africa
